Through social ads and banners that led to a tailored micro site, we held a contest targeting wine lovers (and just plain lovers,) giving users a chance to win a free trip to Mendoza. Our approach reached users across different environments and stages of their journey, driving them to consider Mendoza for their romantic, ‘just because’, South American getaway.
Understanding the connected traveler’s journey, we created a media plan that placed emotional, creative posts on social channels. This inspired travelers to take a trip to Argentina’s wine country to enjoy everything it has to offer. Messaging partnered with timely social formats created impulsive moments of interaction, resulting in bookings.
More than 100k Argentinians discovered the new destination, surpassing our goals while providing a generous CTR. While promoting brand affinity, we increased flights booked to Mendoza and generated widespread awareness of the airline’s newest destination.
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