Our solution: create an interactive outdoor gaming experience in one of Lima’s most popular malls. Bringing together the elements of Out of Home, Mobile and Gaming, our in-house technologists developed a multi-platform experience. The entry of a code creates a unique instance that fundamentally converted the shoppers’ mobile phones into virtual Nerf guns. This allowed them to play on a giant outdoor screen.
Participants not only released their inner-gamer, but also earned points and were able to win prizes including a Nerf gun. The impact of the experience garnered significant earned media, where the press and local radio and television broadcast stations covered the launch praising the unique experience that was generated for the public to interact. The competitive nature and shareability of the experience expanded its reach through social media as much as it did in traditional outlets.