Interjet Airlines

A Smooth Landing in America

Introducing Interjet to the U.S. market.

A local leader in the Mexican market, Interjet Airlines hired M8 as a key partner to help them expand into the U.S. market. We developed and implemented a media campaign for the launch of Interjet’s routes from Miami and San Antonio to Mexico. The campaign included digital and traditional media including: search marketing, display re-targeting, broadcast television, print, OOH, and radio.

Interjet gained 5% of the market share in 2 years.
Cost Per Reservation decreased 54%.
ROI improved by 92% from 2012 to 2014.

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Following the success of the new routes, we helped Interjet expand their operations in the U.S., with new routes to Mexico from New York, Orange County, Las Vegas and Houston.

Client

Interjet

Project

Interjet Airlines

Services

  • Ad Creative
  • Analytics
  • Creative Strategy
  • Display Ads
  • Media
  • Media Buying and Planning
  • Mobile Media Planning (Display+SEM)
  • SEM
  • Strategy
  • Traditional Media/Offline

Brand

Interjet

Market

  • U.S. Hispanics
  • United States

Tags

  • 360 Campaign
  • Airlines
  • Tourism Industry
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