Caterpillar Lead Generation

Turning Caterpillar into a Leads Machine

Helping Caterpillar increase qualified leads by 200%.

Caterpillar needed to increase their BCP (Building Construction Products) leads for a complex B2B buying process. We developed and deployed a strategy that included key touch points for a niche market. We carried out a series of specific tactics and campaigns for each product, which yielded a 200% growth in qualified leads over previous initiatives.

“Between 2010 and 2013, there was a 200% growth in qualified leads.”


A thorough selection of publishers and conversion funnel optimization tactics helped increase traffic from media channels to landing pages, registration forms, and finally to a qualified lead. Between 2010 and 2013, 50% of the conversion funnel optimizations exceeded the conversion rate; there was a 200% growth rate in qualified leads; and there was a 50% cost per lead reduction.




Caterpillar Lead Generation


  • Ad Creative
  • Ad Operations
  • Analytics
  • Creative Strategy
  • Email
  • Media Buying and Planning
  • SEM
  • SEO
  • Web Development


Caterpillar BCP Division


  • Brazil
  • Chile
  • Colombia
  • Ecuador
  • Mexico
  • Panama
  • Peru


  • Conversion Funnel Optimization
  • Lead Generation Campaign