The Legend of the “NeverBeast” Latino Digital Campaign

Giving Disney Fairies
Some Multicultural Magic

Content campaign for the launch of “Tinker Bell and the Legend of the NeverBeast”.

In early 2015, Disney released their new movie “Tinker Bell and the Legend of the NeverBeast.” They came to us with the goal of boosting their presence across all social media platforms and network blogs to increase U.S. Latino consumer engagement. A content campaign was created for distribution within the existing social media platforms and influencer networks. Culturally relevant and insightful content was delivered, where the awareness of the release received a boost, including increased engagement with Tinker Bell and the fairy microcosm.

Strategic and editorial orchestration of influencers over multiple platforms.

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The content distribution strategy allowed an expanded ecosystem, leveraging influencers, landing pages, blogger networks and social media platforms. The pillars were based on insightful Latino cultural cuestied to food, party and craft ideas, parenting and other family relevant themes, all shared across a variety of platforms. The flexibility of the formats and ample distribution allowed us to increase return on investment for each content unit across a wider reach.




The Legend of the “NeverBeast” Latino Digital Campaign


  • Content Creation
  • Content Strategy
  • Copywriting
  • Creative Strategy
  • Social Media Strategy Translation


Tinker Bell and the Legend of the NeverBeast


  • U.S. Hispanics


  • Content Strategy
  • Hispanic parents
  • Social Media Strategy
  • Transcreation
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