We combined the weight of a brand persona like Glenlivet with a knowledgeable, yet casual tone to engage users in travel retail on social media platforms. While engaging travelers 90 minutes before boarding their flight was a challenge, our use of geo-location allowed for timely targeting in a busy atmosphere.
To entice high end scotch drinkers at some of the world’s most important airports, we knew we needed to create a tailored experience for a unique clientele. Looking to make the most of their pre-flight time, the Pernod customer is always out to gain new insights and experiences.
That’s why we piqued each traveler’s curiosity by sharing thoughtful insights and brand values in a confident, conversational tone. We threw in some Scottish wit and a little backbone for good measure.
Through different ad formats, users were led to a geo targeted mapping service to guide them from their location inside an airport directly to Duty Free. We proved that you can impart a complex brand identity in the span of a few minutes and the space of a few feet—all while leading to real time, measurable conversions.
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