Social Strategy for Sony

Making Fans Believe

New Latin America social media platform yields 5,000 new fans in one month.

Sony Electronics wanted to create buzz for their new social media platform for Latin America. We developed a strategy based on Facebook, Twitter, and YouTube that associated Sony’s Make.Believe concept with Mexican star Thalía.

“Over 5,000 fans, 300,000 page views in Facebook and 2,000 YouTube video views in 30 days.”

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A thorough selection of publishers and conversion funnel optimization tactics helped increase traffic from media channels to landing pages, registration forms, and finally to a qualified lead. Between 2010 and 2013, 50% of the conversion funnel optimizations exceeded the conversion rate; there was a stable 200% growth in qualified leads; and there was a 50% cost per lead reduction.

Client

Sony Electronics

Project

Social Strategy for Sony

Services

  • Analytics
  • Content Creation
  • Display Ads
  • Email
  • Social Media Strategy
  • Strategy
  • Video
  • Web Development

Brand

Sony

Market

  • Latin America

Tags

  • Entertainment Industry
  • Social Media Platform Launching
  • Social Media Strategy
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