Modern travelers are experienced and resourceful, with an ever – expanding universe of travel choices, booking engines and destination portals at their disposal.

As such, the digital hospitality landscape has never been more complex and competitive, especially for an umbrella brand that has to cater to multiple audiences and market segments across a vast and culturally diverse region.
M8 created a complete digital communication strategy and platform to put heads on beds and connect travelers with Starwood Hotels and Resorts brands.

Many Brands.
Many Destinations.
One Journey.

Our challenge was to promote 79 properties in 13 destinations efficiently and effectively, aligning each action to the positioning of 9 individual brands. As travel consumer behavior became more complex, our strategy demanded a heavier use of technology, providing a deeper understanding of every aspect of digital advertising, from budgeting to ad creative, programmatic media to ad operations, and Search Engine Marketing to unique content deployment.


A Three-Pronged Approach.

Segmentation. Personalization. Intelligence.

M8 identified, filtered and segmented a diverse audience, from the business traveler to the selective, extravagant voyager searching for unique and exclusive experiences.
This allowed us to design, create and deploy customized campaigns for each offer, brand and destination, ensuring an on-point experience for each segment.
A deep study of the data – seasonality, origin of conversion, performance funnel results and additional traffic data – gave deep insight as to the impact of all channels and allowed us to optimize the campaigns in real time, providing rapid response to volatile market conditions.



  • Analytics
  • Content Strategy
  • Copywriting in 3 Languages
  • Creative Strategy
  • Display Ads
  • Marketing Intelligence Support
  • Media Buying and Planning
  • Responsive Design
  • Search Marketing

Continuous Flow.

Increasing reservations and brand awareness since 2005.

In 2008, M8 launched, a cluster site strategy that included all of our clients’ hotel brands. Based on traveler interest and activities, this three-language platform unified all Starwood brands, allowing us to identify and segment different user interests and offer properties and the destinations in the region. We used various digital tactics in our advertising campaigns to attract traveler of all interests and positioned all 9 brands in three languages throughout the continent.

Our Search Engine Marketing strategy included reaching travelers with specific content regarding destinations, interests, brands, and special offers.


Our Mathletes Make The Grade

From 2010 to 2014, we continuously worked to improve spend efficiency, resulting in a 70% decrease in Cost Per Booking and a 240% improvement in ROI during this period.


The seasonality analysis was a
powerful tool to improve spend efficiency
and maximize Return of Investment
month over month.

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