Aloft Hotels Robust Content Platform

Brand Strategy Supported by Content

An inspiring experience that starts online and ends in an Aloft destination.

One of the signature hotels within Starwood Hotels & Resorts, Aloft Hotels trusted us to promote their brand and properties in Latin America and Miami. We delivered a content strategy to put it in the spotlight, while informing travelers about the kinds of travel experiences featured in Aloft destinations.

One platform. Three languages. Original content created to support travelers throughout Latin America and beyond.

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Having proved that content is one of the most effective tools in promoting travel and tourism, we created a trilingual platform and gave birth to the Aloft Content Platform. Inspiring articles about each Aloft destination and the Aloft travel experience come together under the “Stay Like a Local” concept.

Client

Starwood Hotels & Resorts

Project

Aloft Hotels Robust Content Platform

Services

  • Content Management
  • Content Strategy
  • Copywriting
  • Creative
  • Creative Design
  • SEO
  • Translation
  • UX / UI
  • Web Analytics
  • Web Development

Brand

Aloft Hotels

Market

  • Brazil
  • Latin America
  • South Florida

Tags

  • Content Strategy
  • Tourism
  • Travel
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