tools
MercuryData flow
Mercury collects, stores and processes first party data to report performance, extract insights and make it actionable.
Like liquid metal, our Mercury tool allows data to flow quickly and fluidly from hundreds of sources into our agency data management platform.
- Features
- Data collection from more than 37 sources directly accessed through APIs.
- Standardization by matching fields and controlling structure
- Cloud Storage and hypercube models based on client needs, cross-related with client information such as sales, customer databases, etc.
- Performance Visualization in custom-made dashboards
- Extraction of insights to optimize and inform strategy
- Generation of automated reports sent to clients
- Data repurposing for new campaigns
- Benefits
- Ownership of data generated from any agency action
- Data usage and performance optimization
- Real time performance visualization
- Automated reporting delivery
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