Argon is a location-based audience segment monitoring tool able to identify, filter and follow audiences on Twitter.

Argon as an element is known to isolate reactions. This is exactly what our audience monitoring tool does; it visualizes group interactions, their geolocation and specific behaviors.

  • Features
  • Scans Twitter audience on particular topic, hashtag, demographics
  • Identifies desired audience segment
  • Creates audience cluster and build location areas
  • Maps audience activities
  • Monitors mentions and activity
  • Extracts insights
  • Drives media at a hyperlocal level
  • Benefits
  • Builds audience clusters based on social activity
  • Monitors conversations and relationships
  • Provides neighborhood-driven media

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