April 5, 2018
MIAMI - Dentsu Aegis Network today announces the acquisition of highly-awarded digital and performance marketing agency, M8. Headquartered in Miami, M8 will act as a launching pad for U.S.-based clients into Latin America, while also continuing its growth serving the U.S. Multicultural and Hispanic markets. Following the acquisition, M8 will align under iProspect, the world's leading performance marketing agency, strengthening the agency's pan-regional reach. M8 will maintain its highly creative and entrepreneurial spirit, further powered by iProspect's regional and global network of 4,300 digital marketing pioneers.
M8 offers digital advertising services, including digital strategy, brand consulting, creative development, content creation, paid, owned, and earned media distribution, search marketing, social media, application development, and data analytics. The agency's 84-person team is split across offices in Miami and Cordoba, Argentina.
"For Dentsu Aegis Network, adding M8 to the iProspect family vastly expands our performance marketing capabilities and expert talent to reach multicultural audiences in the US, as well as Latin America. M8 is without a doubt one of the best independent creative and performance marketing agencies in Miami, and positions us to better address the increasing business challenges our clients face by providing a convergence of solutions," said Claudia Colaferro, CEO, Dentsu Aegis Network Latin America.
M8's Founder and CEO, John Santiago, will remain as CEO leading "M8, an iProspect company," and reporting into Philippe Seignol, President of iProspect, Latin America.
"Joining Dentsu Aegis Network and iProspect ultimately adds tremendous value to our clients and team, allowing us to stay nimble and creative, maintaining our entrepreneurial spirit while adding scale, expertise and a global footprint. We are excited to join an organization that is inherently progressive, shares common values with our people and teams, and has a proven track record to be the world's leader in performance marketing for more than a decade. In addition to remarkable creativity that builds brands, our clients expect our solutions to deliver the results to grow their businesses and build their brands. Performance is what we are all about," explains John Santiago, Founder and CEO, M8.
"I am delighted to welcome M8 to iProspect. For some time, we have wanted to have a presence in Miami, serving Latin America and the U.S. Hispanic market. I believe we have found the perfect team, who share our vision and passion for great creative marketing and digital performance solutions. More and more, our clients are seeking services under a common umbrella of providers who can offer comprehensive solutions across strategy and creative, aligned with media and distribution. Together, we will deliver exactly that: people-first and data-driven marketing strategies to pioneer business solutions to transform businesses and build brands across the U.S. and Latin America," said Philippe Seignol, President of iProspect, Latin America.
Financial terms of the transaction were not disclosed.
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
Founded in 1996, iProspect is the first truly global digital marketing agency, with 4,300+ employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives. Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, adidas, Hilton, P&G, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies. iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search. For more information, visit www.iprospect.com
Founded in 2001 and headquartered in Miami with offices in Argentina, M8 crafts meaningful relationships between brands and consumers in their Connected Life™. M8's team of creative, multicultural, multiscreen marketers, combine storytelling, insights and technology to create experiences that connect brands with consumers who live their lives on and beyond screens. M8's esteemed client roster includes Fortune 500 brands such as Hertz, KFC, Copa Airlines, Stanley Black & Decker and Visit Florida. For more information, click here.