Atlas reveals that niche online audience delivers high conversion efficiency.
Digital agency M8 specializes in helping clients create and deliver meaningful messages to high-value audiences. For an airline client, M8 created a cross-device, bi-lingual campaign intended to reach people interested in routes between the US and Latin America.
Atlas’ people-based measurement demonstrated how M8’s media purchases delivered, for this airline, the high-value US Hispanic Affinity audience. Further, Atlas was able to expose the relative conversion efficiency of this interest segment.
By applying people-based measurement from Atlas, M8 could:
- Prove that M8 helped the Latin America-focused airline deliver to the US Hispanic Affinity audience at 2x the rate of the market average (15% vs 7% of reach)
- Prove that this niche audience converted at more than twice the rate of the US population as a whole (0.85 vs 0.34 conversions per person)
- Identify publishers capable of delivering high concentrations of the US Hispanic Affinity audience
We always strive to verify that we are reaching our intended high-value audience niches, but with Atlas we can prove it at an unprecedented level. Atlas even told us which publishers can deliver more of this audience at a very granular scale.
Jonatan Zinger, Director, Media Insights – M8
Read Original Article : http://atlassolutions.com/success-stories/us-hispanic-affinity/