Connecting offline and online worlds
The customer may not wish to convert online, but choose to call or just walk into your physical store. How do you know which of your existing clients have been motivated by your online efforts?
Tactics and methodologies for offline attribution of online actions are only getting better.
In this short video, Jonatan Zinger (VP, Media Insights) explains three of M8’s favorites:
- Leveraging 3rd party and location data.
- Call tracking.
- People-based marketing.