Senior SEM Campaign Manager

Córdoba

The Search Marketing Campaign Manager position involves planning,
implementing and optimizing a number of search marketing campaigns for some
of our clients. Expertise in Paid Search is an essential. Google
certification is a plus. M8 looks for people who are passionate and
enthusiastic about online advertising, and who are not afraid to challenge
concepts in order to achieve excellence.

 

Responsibilities:

 

  • Lead the strategy and implementation of Search Marketing initiatives
    for some of M8’s clients
  • Manage a number of paid search accounts in order to drive incremental
    results for our clients
  • Establish great day to day communication routes with clients, Search
    team members, Account Managers and other Media team members (Traffic,
    Analytics, Display, etc.) to capitalize on results, learning and
    opportunities
  • Coordinate the tasks of Search team members assigned (partially or
    fully) to your accounts
  • Write ad copy and research keywords
  • Develop and manage bidding/optimization strategy using various tools
  • Design and perform tests on ad copy, landing pages and keywords to
    increase click-through rates, conversion rates and profit margins
  • Analyze and report on campaign performance, including delivering
    presentations to senior management and clients
  • Utilize strong analytical skills to identify important data points and
    drive business decisions that maximize revenue and minimize cost,
    including refining bidding strategies
  • Develop forecasts/projections
  • Troubleshoot changes in performance
  • Keep current on the latest trends in the search marketing space

 

Advanced proficiency in Search Advertising required

 

  • Ability to understand and optimize key marketing metrics (CPA, CPC,
    etc.)
  • Enthusiastic about the search industry and eager to keep up with the
    latest trends
  • Superior communications skills
  • Effective time management and organizational skills, as well as strong
    attention to detail.
  • Advanced Excel skills
  • Previous experience with Search management tools (ie, Marin Search,
    Kenshoo) preferred
  • English and Spanish working proficiency required
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