about

Chief Creative OfficerJoaquin Lira

Avid soccer players hush or Joaquin will compare your footwork to a pirouette. It's ok, he’s just a rugby guy.

Joaquin is a Chief Creative Officer with over 20 years of experience developing integrated marketing communications for some of the world’s most recognized brands. His agency experience includes Leo Burnett, Arnell Group, Ornelas, Square One, True - Chiat Day, Idea and LNC.

Joaquin thrives within cross functional teams and helps refine strategies into meaningful, actionable approaches that bridge consumer-brand relationships. His leadership generates strategically creative ideas that seamlessly integrate all consumer touch points into broader storytelling.

Joaquin has a vast skill set. He’s led both traditional and digital media teams for Content, Social, Mobile, DM, Print, Radio, Broadcast and Experiential. His work has been recognized by Adweek, The NY Times, The Addys, The Tellys, The Webbys, FIAP, International Daveys, Latism for social media, International Accolades, The Communicator Awards and The One Show.

View Joaquin's LinkedIn profile